exclusive offer: over $400.00 discount for the first buyers

Beyond visagism: discover the state of the art in facial analysis.

(masculine noun / free translation):

'The story that the face tells'.

Facetelling®, in free translation, means “the story that the face tells”. Every time we interact with other people, especially if it is a stranger, we react very intuitively to their facial features and expressions. This primitive manifestation occurs in the emotional layer of the brain and comes from our survival instinct. First impressions, therefore, originate in the face in a fraction of a second, and only then move on to other parts of the body. People deal with these perceptions all the time on an irrational level. Have you ever imagined how deciphering this dynamic can have an impact on human relationships and performances?

The face is like an open book, but you need to have visual and neuroimaging literacy to read each of these lines. In a market full of superficial or incomplete facial analysis methods, Facetelling® stands out as a subtle art, while also being based on scientific evidence. It goes beyond standardized inferences, which often prove to be restrictive and generic, delving into the depths of human uniqueness.

This specialization is ideal for professionals who are looking for:

Confidence to work with facial analysis in the job market - once and for all!
Simplify facial analysis for immediate application.
Stand out, generating a perception of value by the client.
Humanize and deeply personalize your services.
Acquire technique, knowledge and basis for your processes.
Make informed and accurate decisions regarding proposed changes made to the client.
Increase ticket sales and attract a new audience.

Look of what?

It is very likely that you have heard your client mention that they ‘look like something’ (e.g.: “angry look”, “snotty look”, “serious look”, “young look”, etc.). However, do not think that this report is arbitrary or irrelevant information within your work process. The “look like something” is actually what Facetelling® defines as image noise. In other words, an attribute that belongs to the client, however, bothers them because it is so expressive that their interlocutors do not also notice their other qualities.

Do you know how to identify the reasons for your clients’ complaints and which facial attributes the image noises originate from? Learn to go further and accurately diagnose image noises. The “looks like something” are not mere descriptions, but rather reflections of emotional and physical states that deserve to be explored and can be alleviated through personal image, beauty and aesthetic resources.

Questions about “the face of” something can only be resolved on the face itself!

Does the Facetelling® method really deliver results?

Check out real stories and spontaneous testimonials from professionals who are already reaping the rewards of this knowledge, transforming their careers and boosting their businesses.

1000 +

students in + 35 countries around the world

chicago - USA

shangai - china

lisbon- portugal

north carolina - USA

singapore

Mexico city - mexico

Is this course for me?

The transversal nature of Facetelling® allows professionals from different areas to specialize and apply the method in their areas of expertise. If you are a:

This specialization course is for you!

The state-of-the-art in facial analysis.

With over 100 hours of extensive and comprehensive content, the Facetelling® method offers you the most complete and up-to-date knowledge available, so you can become a true expert.

Get ready for a transformative immersion into the fascinating world of facial analysis.

Multidimensional facial analysis

Facetelling® doesn't only consider the superficial layers of the face. In its ten dimensions, the method mainly addresses the study of the deeper layers such as bones, muscles and fat, as well as their relationship with visual language and human emotions.

Humanization and personalization of services

Reading the client’s facial and body features fosters a deep connection between them and the consultant. By understanding the client’s emotional and behavioral needs, you can develop personalized proposals that respect their individuality, ensuring that they feel welcomed and safe throughout the process.

Study with who created it

All classes and exercises are taught by Cris Alves, physiotherapist, image consultant, specialist in facial analysis, researcher and creator of the Facetelling® method.

Market preparation

The course is not limited to customer service. You will learn about market positioning, how to include your services in your portfolio, set fair prices and prepare delivery materials. In addition, you will receive guidance on how to provide an exceptional customer experience.

Visagism X Facetelling®

Many people still get confused when comparing Facetelling® with the various existing visagism approaches. Below, you will understand the main differences between these two areas of knowledge, and what makes the Facetelling® method so profound and revealing in the search for self-knowledge and the true essence of each individual.

VISAGISM

Set of techniques focused on enhancing the face.
Created by beauty and aesthetics professionals, visual and visual artists.
Harmonize facial features by softening the individual characteristics that stand out most within the face as a whole.
Aesthetic and artistic techniques (e.g. drawing and painting); visual language, temperaments, emotional factors.
Shapes and proportions of the face, temperaments and their relationship with personality, emotional factors. In some approaches, aesthetics and appearance can be analyzed only as tools for well-being.
When temperaments are considered, it promotes the recognition of individual characteristics.
Mainly focused on static surface layers (features, lines, shapes, proportions, profile).

Facial analysis method in ten dimensions.
Created by a physiotherapist, image consultant and neuroscience specialist.
Decipher the history of the face, promoting self-knowledge and allowing aesthetic changes aligned with the desired visual and behavioral communication.
Anatomy, physiology, human behavior, morphopsychology, Gestalt, neuroscience, design principles and visual language.
Proportions, anatomical layers, shapes of features (more than 70), facial asymmetries, behavior and personality, smile dynamics, sexual dimorphism (male vs. female) and aging.
High degree of self-knowledge, which promotes confidence in the professional and in the proposed strategies.
Analyzes static layers of the face, superficial and deep, as well as dynamic factors (facial expressions).

What does the course offer?

24 subjects and 152 video classes
Over 100 hours of content
Teaching materials (PDF files)
Supplementary exercises
Student ID with half-price entry nationwide
Exclusive relationship channels
12 months of daily monitoring and support
Digital extension certificate recognized by the MEC (Brazil’s Ministry of Education)
Access to the exclusive Persoona® Circle PRO blog
One year of access to the course’s content

And more:

Access to the ‘Aulives’ collection through Circle Pro

Scientific articles and supporting texts for download

Access to the ‘Refresh’ education program

Exclusive bonuses: :

How to use the caliper
Face shapes in practice
How to create a client guide/dossier
How to develop services with Facetelling® and price them
Online consultations with Facetelling®
⁠Face photography

Materials:

Editable client guide/dossier template in Canva

Facetelling® Book.

All the innovative and evidence-based content of the Facetelling® course, in 360 very well described and illustrated pages. Contemporary design, original images and illustrations, text 100% written by the creator of the method, Cris Alves. High-quality material and built quality.

When you enroll in the online course, you receive the PDF version of the Facetelling® book. The physical format is available for sale, exclusively for students.

Um suporte diferente
de tudo que você já viu.

Ao se inscrever, você será adicionado a um grupo exclusivo no Telegram, em que receberá acompanhamento personalizado de Cris Alves e de uma equipe de especialistas em Facetelling®. O suporte é diário, o que significa que suas análises serão cuidadosamente revisadas e suas perguntas respondidas de forma rápida e eficaz. Você terá a chance de se tornar um verdadeiro mestre nessa arte em pouquíssimo tempo. Além disso, terá acesso a uma comunidade exclusiva de alunos espalhados por todo o mundo, para trocar experiências e fazer networking com outros profissionais da área.

Acesso ao grupo no Telegram
Acompanhamento personalizado
Mentoria diária com a Cris e equipe Persoona para esclarecer suas dúvidas.
Análises cuidadosamente revisadas
Acesso a Comunidade Exclusiva no Facebook
Networking e troca de experiências.

Support unlike anything you've ever seen.

Access to the Telegram group
Personalized support
Daily mentoring with Cris Alves and the Persoona team to answer your questions
Carefully reviewed analyses
Access to an exclusive community with students from all over the world.
Networking and experience sharing.

Throughout 24 carefully structured modules, you will be guided through an engaging learning journey.

Despite its robustness, the intuitive organization, the teaching style of your mentor and the pleasant pace of the classes make the learning process enjoyable and rewarding.

Module 1. Introduction

Cris Alves introduces herself and shares a little about her professional career as an image consultant. She explains how she transformed the question “What about the client’s face?” into two pioneering methods in the personal image market: Persoona® and Facetelling®. This module also covers the differences between the methods, as well as the entire structure and content of the Facetelling® course.

Module 2. History and objectives of Facetelling®

In-depth presentation of the Facetelling® facial analysis method: how it was “born”, developed and reached its current version. In addition, the applicability of the method as an auxiliary tool for professionals who deal directly with the public and who seek to offer differentiated and humanized work within their market niche is demonstrated.

Module 3. Basic principles of Facetelling®

The third module addresses the eight principles that guide the entire method and the reasons why they are part of the ten dimensions that make up Facetelling®.

Module 4. Scientific evidence of Facetelling®

The theoretical and scientific references on which the method was built are presented in this module. Scientific support is very important, as it validates the knowledge, analyses and proposals to be made to clients. Academic articles are also available for download and a list of bibliographic references for further reading.

Module 5. The role of the face in personal image

Explanation of the reasons why the face is considered the most important element in personal image. Cris Alves details why the face is responsible for 80% of nonverbal communication, despite representing only 20% of the human body. Scientific, image-based and neuronal arguments are listed that justify the centrality of the face in the process of adapting personal image in various areas of professional activity.

Module 6. The neural interpretation of the image

Presentation and study of the neural process of formation and interpretation of any and all visual stimuli submitted to human beings. Based on studies of behavioral neuroscience and principles of visual language, Cris Alves presents how the brain creates first impressions. The main archetypes used in the Facetelling® method and their meanings are also analyzed, in addition to natural facial codes and messages incorporated into the face.

Module 7. The importance of design elements according to neuronal interpretation

Approach to the main design elements (lines, shapes, colors, textures and volumes), as well as their importance and applicability. According to the most recent neuroscience studies, the correct neuronal hierarchy between these elements is analyzed so that it is possible to carefully define the order in which they should be chosen for the visual aspect.

Module 8. Vocabulary for the Facetelling® specialist

Presentation of the appropriate terms for humanized and, at the same time, technical communication. Vocabulary can be a great ally for professionals to show empathy and authority, in order to gain the trust and respect of the client. Cris Alves presents a list of seemingly harmless terms that can cause negative emotions in the client. In addition, Cris reveals pairs of false cognate words, whose incorrect use negatively impacts the conduct of the service.

Module 9. Behavioral Profiles

Presentation of the four basic behavioral profiles: stable, analytical, expansive and dominant. Description of the physical and emotional attributes, the way they react in each of the areas of life, how to identify them through gestures, characteristic features, body composition, interpersonal relationships, etc.

Module 10. 1st dimension of Facetelling®: Harmonic proportions and their derivations

Study of the concept of the golden ratio, applications in personal image resources (hair, makeup, eyebrows, etc.) and also in facial segments and features. Identification of proportions: height x width of the face, facial halves, facial fifths and thirds, forehead, eyebrows, eyes, nose, mouth, chin and neck. Includes an exercise book to practice the content presented in the module.

Module 11. 2nd dimension of Facetelling®: Anatomical layers

Based on her knowledge of human anatomy and physiology, Cris explains how bones, muscles and the fat layer actively contribute to the visual communication of external facial landmarks. In addition to understanding facial dynamics from its bone structure, the content will contribute to the construction of a specialized technical repertoire, in a simple and didactic way, even for professionals who do not come from the health field.

Module 12. 3rd dimension of Facetelling®: The main face shapes and what they convey

Presentation of the thirteen face shapes, three of which were cataloged by Cris Alves in 2020. The messages conveyed by each of them are also addressed based on the lines and their directions. Detailed step-by-step instructions for the most effective and safe face shape analysis methodology on the facial analysis market.

Module 13. 4th dimension of Facetelling®: Facial features

Study and detailing of the methodology for analyzing facial features, as well as understanding the attributes of each one. Understanding and classifying the shape and form of: forehead, eyebrows, eyes, nose, mouth and chin.

Module 14. 5th dimension of Facetelling®: Facial features x behavioral tendencies

Practice of facial reading based on the translation of the shape of each facial feature into tendencies and aspects of behavior and personality. Weighing the influence of the attributes of one feature on the others and how this factor can impact the way people deal with their strengths and weaknesses. Finally, a study on the association between primary and secondary behavioral profiles.

Module 15. 6th dimension of Facetelling®: Types of facial profiles

Study of the four types of pure facial profiles and how to analyze them. Cris Alves also presents the possibilities of mixed facial profiles, which are very common in the population. Understanding the relevance of facial profiles for the analysis of the face as a whole and the areas of visual dominance or recession, based on this three-dimensional aspect. The side view of the face conveys its own messages and its perception can influence the emotional relationship that people have with their face.

Module 16. 7th dimension of Facetelling®: Sexual dimorphism

Study and understanding of asymmetries that are intrinsic characteristics of human beings, whether in the face or body. Detailed step-by-step instructions for identifying the main points of facial asymmetry and the emotional and behavioral implications caused by them. Presentation of strategies for promoting the balance of facial asymmetries. Includes facial self-analysis exercise for recognizing the “up” and “down” sides.

Module 17. 8th dimension of Facetelling®: Facial asymmetries

Study and understanding of asymmetries that are intrinsic characteristics of human beings, whether in the face or body. Detailed step-by-step instructions for identifying the main points of facial asymmetry and the emotional and behavioral implications caused by them. Presentation of strategies for promoting the balance of facial asymmetries. Includes facial self-analysis exercise for recognizing the “up” and “down” sides.

Module 18. 9th dimension of Facetelling®: Smile dynamics

Understanding the relevance of smile dynamics in facial analysis and its strong impact on visual communication. Study of the components of the smile (teeth, arch, smile line/plane) and identification of the messages they communicate, from the point of view of visual and behavioral language. Recognition of possible image noises in the smile and ways to deal with them. Understanding the right time to refer clients to dental professionals.

Module 19. 10th dimension of Facetelling®: Physiology of aging

Study of the tenth and final dimension of the Facetelling® method, the physiology of aging. Explanation of the changes that occur during the natural aging process, both at the deep level and in the superficial layer of the face. Adaptation of knowledge of the Facetelling® analysis method to serve the elderly public. Understanding the line of thought that guides the process of adapting the image at this stage of life.

Module 20. Facetelling® analysis form

Detailed step-by-step instructions for filling out the Facetelling® analysis and service form, considering the ten dimensions of the method and the anamnesis checklist. The student receives the PDF of this form model to support the technical work and compilation of information collected in a humanized and specialized way.

Module 21. Aesthetic diversity

Questions about the applicability of the golden ratio concept in contemporary times. Approach and explanation of aesthetic diversity, as well as its importance, ways to apply it in everyday life and how it can make all the difference in the professional's performance.

Module 22. Cross-cutting nature of Facetelling®

Presentation of the possibilities of applying the Facetelling® method in professional practice, in various segments of the job market, such as: image consulting, dermatological medicine and plastic surgery, dentistry and orthodontics, injectables, beauty and aesthetics, architecture and interior design, photography, fashion, optical segment, psychology and human resources.

Module 23. Facetelling® in practice

Practical application of Facetelling® facial analysis, conducted by Cris Alves, through three case studies of real-life people. Demonstration and detailing of the ten dimensions of the method and conducting of the analyses, based on the consideration of the desires and image noise of the analyzed models.

Module 24. Conclusion

Closing of the robust content of the Facetelling® course. Study guidance and question-answering on relationship channels. Explanation of the next steps so that Persoona® School students can continue their journey on the learning paths available in EdTech.

Module 25. Final assessment

Assessment of the knowledge acquired by students during the Facetelling® course journey. The activity consists of 100 multiple-choice questions, with a minimum score of 70% correct to obtain certification.

Get to know the course inside out:

Note on Language Version

This content was originally created by Cris Alves in Portuguese and dubbed into English using AI. The voice may be synthetic, but the ideas, explanations, and teachings are fully authorial—just like the original.

Are you ready to revolutionize your career with Facetelling® ?

Check out some of the impressive results from students who have applied this innovative method to their facial analysis practices:

Who will guide you on this journey?

Meet Cris Alves, your mentor and guide in facial analysis:

Hello, it's a great pleasure to have you with me! I'm Cris Alves, a physiotherapist, image consultant, facial analysis specialist and mentor. In my eleven-year career, I have a wealth of experience, knowledge and experience in the area of personal image. I have hundreds of clients and over two thousand students trained in a personalized and humanized way in Brazil and abroad.

At the beginning of my career, I felt the need to include the most important element of personal image in the image consulting process: the face. Until then, it had been left aside by professionals in the field. Thinking about this gap, I developed my own work method, Persoona®, a pioneer in the world in facial-guided image consulting. This entire methodology is guided by other methods of my own: Facetelling®, a 10-dimensional facial analysis, and Bodytelling®, a multidimensional body analysis.

I am a member and international instructor of AICI (International Association of Image Consultants). I graduated in physiotherapy from the Federal University of Minas Gerais. I took the course in aesthetics and advanced facial anatomy on fresh cadavers at the M.A.R.C. Institute (Miami, Florida) and I am also a postgraduate student in neuroscience at PUC-RS, among other training in the areas of beauty, aesthetics and personal communication.

Take the first step towards your career as a facial analysis specialist and stand out in the market. .

24 subjects and 152 recorded video classes
Teaching materials (PDF files)
Supplementary exercises
Exclusive relationship channels
12 months of monitoring and support
Access to the exclusive Persoona® Circle PRO blog
One year of access to the content
Scientific articles and supporting texts for download
Refresh continuing education program
Digital extension certificate recognized by the MEC
Student ID with half-price tickets nationwide

from $875.88, to only

guarentee a year access
from $1900.00 for just

DISCOUNT AVAILABLE FOR LIMITED TIME

*This content was originally created by Cris Alves in Portuguese and dubbed into English using AI. The voice may be synthetic, but the ideas, explanations, and teachings are fully authorial—just like the original. Enjoy your studies!

Zero risk for you!

If you are not satisfied with the course content, you can request a refund within 7 days without any red tape. The request can be made directly on the course hosting platform, without having to answer any questions.

Questions? Contact our team via WhatsApp!

faq

Is the Facetelling® course in english or portuguese?

This content was originally created by Cris Alves in Portuguese and dubbed into English using AI. The voice may be synthetic, but the ideas, explanations, and teachings are fully authorial—just like the original. Enjoy your studies!

In the Facetelling® course, are haircuts, glasses and hair colorimetry included, for example?

No. The Facetelling® course teaches facial analysis in 10 dimensions, its applications and conclusions. The training offers many insights that transform the collected data into valid premises for image adaptation proposals. However, specific questions about recommendations for haircuts, glasses, accessories, makeup, hair tones, styling, etc. are addressed in individual courses following the Facetelling® course.

Are the classes recorded or live?

In the online version, classes are recorded so that you can watch them wherever, whenever and as many times as you want, within the course access validity period.

Are there any prerequisites for signing up for Facetelling®?

Although professionals in the areas of image and beauty and facial aesthetics are the most interested in the training, many enthusiasts of the subject, whether for personal appreciation or self-knowledge, seek to learn Facetelling®. Therefore, there are no educational prerequisites to take the Facetelling® course.

I am an image consultant and I want to complete the Persoona® Pro postgraduate course. Do I need to complete the Facetelling® course first?

Yes, Persoona® School offers the first postgraduate course in facial-guided image consulting, approved by the MEC. This path begins with the Facetelling® course. After this, other topics will come in individual courses so that the participant can complement their training. Some examples: Bodytelling®, Haircuts, Hair Colorimetry, Glasses, Accessories, Makeup, Hairstyles, Men's Beauty, Styling using the Persoona® method, among others. Upon completing the content modules and assessments, the participant will receive, in addition to the digital extension certificate recognized by the MEC, the Persoona® Certification Seal for working in the job market, and will be recommended by the company as a professional qualified by the method in its entirety.

What areas of work is the Facetelling® course suitable for?

Facetelling® is a cross-curricular course. The 10-dimensional facial analysis method can be used in a variety of roles, including image consultants, doctors, facial harmonization professionals, HR professionals, beauty professionals, hairdressers, makeup artists, dentists, and art professionals, among others.